Preserving the Past, Brewing the Future

The Origin of UPON 91: Where Legacy Meets Coffee

 

Some coffees are made in machines. Ours was born in memory. UPON 91 isn’t just a name — it’s a legacy, rooted in the smoky, sweet aroma of tradition. This is the story of how a family’s recipe became a brand that fuels passion around the world.

 

The year that started it all

In 1991, deep in the heart of Vietnam, my grandparents perfected a roasting method unlike any other. With bold Robusta beans from Daklak, and a secret recipe, they crafted what would become the soul of our signature blend.

 

They didn’t call it a business — they called it “coffee for family.” But to us, that family grew to mean everyone who shared the table.

 

Preserving the Past, Brewing the Future

UPON 91 was born from the desire to share that same unforgettable taste — not as a commodity, but as a calling. Every cup you drink carries the warmth of stories told over coffee, the strength of Vietnam’s bold beans, and the spirit of rising beyond expectations.

Whether you choose our Signature Heritage blend or the strong kick of Espresso 91, you’re tasting more than flavor. You’re sipping on legacy.

 

Why the Name UPON 91?

We chose the word “UPON” as a bridge — between generations, between dreams, between you and your next idea.

And 1991? It’s our anchor. Our origin. A reminder that greatness often begins quietly, with one perfect roast.

 

Final Thoughts

UPON 91 is a tribute to where we come from — and an invitation to where you’re going. Let your journey start here, with a cup that fuels more than just mornings. It fuels purpose.