OUR COFFEE

A Symphony of Boldness & Tradition

Coffee is more than just a drink—it’s a moment, a memory, a ritual. At UPON 91, every bean tells a story of heritage, craftsmanship, and passion.

Rooted in Vietnam’s rich coffee culture, our journey began in 1991, when our grandparents perfected a roasting recipe that captured the essence of boldness and depth. Today, we honor that tradition, blending time-honored techniques with modern roasting mastery to create a coffee experience unlike any other.

Handpicked Origins, Masterful Roasting

Our coffee starts in the highlands of Daklak, Vietnam, where Robusta beans thrive under the perfect balance of sun, soil, and tradition. Grown by dedicated farmers, these beans are handpicked at their peak, ensuring a cup that is both rich in character and full of life.

Through our carefully refined roasting process, we unlock flavors that range from deep cocoa and caramelized toffee to nutty, earthy undertones, creating a bold, smooth, and unforgettable experience.

Flavors for Every Passion

Whether you crave a complex, layered profile with subtle sweetness or a powerful, full-bodied intensity, we have crafted blends that celebrate both. Some bring forth hints of dried berries and buttery caramel, while others deliver the pure, unapologetic strength of 100% Robusta—a signature of true Vietnamese coffee.

For espresso lovers, our finely tuned roast creates a smooth, velvety shot, rich in chocolatey depth and crema—a perfect tribute to our origins.

More Than Coffee—A Journey

At UPON 91, we believe coffee is not just about taste, but about the moments it fuels. Whether it’s the first sip of your morning, the fuel behind late-night ideas, or the companion to your travels, our coffee is crafted to inspire and empower.

No matter how you brew it—slowly savored, boldly extracted, or perfectly balanced—UPON 91 fuels your journey, rise beyond.